How to Be Number One in SEO

Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site's authority and relevance.

Beyond page URL, title, and headings, content is most influential on SEO. Repeat your keyword phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

Don't forget to use bold, italics, heading tags (especially an H1), and other emphasis tags to highlight these keyword phrases—but don't overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.



In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). A #1 ranking means that when people search for a particular term, your web page is the first result (apart from promoted results, featured snippets, and answer boxes, which we’ll talk about later in this guide).

Appearing in the top 3 results is excellent because your click-through rates skyrocket the closer your get to #1.

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